Last Updated: May 7, 2026
Brighten Essentials, LLC dba Dr. Brighten Essentials (“Company,” “we,” “us,” or “our”) operates the Practitioner Portal at practitioners.drbrightenessentials.com (the “Portal”). This Privacy Policy describes how we collect, use, disclose, and protect information in connection with the Portal and our Practitioner Program.
This Privacy Policy applies to practitioners, applicants, and visitors who access the Portal. It does not apply to information we collect through other websites, including drbrighten.com or drbrightenessentials.com, which are governed by their own privacy policies.
1. Information We Collect
1.1 Information You Provide
We collect information you submit through the Portal, including:
- Account and Application Information. Name, business name, business address, email address, phone number, professional title, and other information submitted in the Practitioner Application.
- Credential and Licensing Information. Professional licenses, certifications, credential numbers, issuing authorities, and supporting documentation submitted to verify eligibility.
- Tax and Resale Information. Resale certificates, tax exemption certificates, and tax identification numbers.
- Payment Information. Credit card numbers, bank account information, and billing addresses submitted to process orders. Payment information is processed by our third-party payment processor and is not stored on our servers (see Section 4).
- Order Information. Products ordered, quantities, shipping addresses, order history, and related transaction details.
- Insurance Information. Certificates of insurance and policy details submitted to meet Program requirements.
- Communications. Messages, emails, support requests, adverse event reports, and other communications you send to us through or in connection with the Portal.
1.2 Information Collected Automatically
When you access the Portal, we automatically collect certain technical information, including:
- Device and Browser Information. IP address, browser type and version, operating system, and device identifiers.
- Usage Information. Pages viewed, links clicked, date and time of access, referring URL, and browsing patterns within the Portal.
- Cookies and Similar Technologies. See Section 5 below.
1.3 Information from Third Parties
We may collect information about you from third parties, including:
- Licensing boards and credentialing organizations (to verify eligibility)
- Payment processors (transaction status and fraud screening results)
- Shipping carriers (delivery status and tracking information)
2. How We Use Your Information
We use the information we collect for the following purposes:
- Program Administration. Processing applications, verifying credentials and eligibility, managing accounts, and communicating about the Program.
- Order Fulfillment. Processing orders, arranging shipping, processing payments and refunds, and providing order status updates.
- Compliance and Safety. Processing adverse event reports, managing product recalls, monitoring compliance with the Practitioner Wholesale Agreement and Portal Policies, and fulfilling our regulatory obligations.
- Communications. Sending order confirmations, shipping notifications, policy updates, recall notices, Program announcements, and other operational communications.
- Audit and Enforcement. Monitoring compliance with distribution restrictions, MAP Policy, and approved claims requirements, including through test purchases, online monitoring, and lot tracking.
- Security. Detecting, preventing, and investigating fraud, unauthorized access, and other security incidents.
- Legal Obligations. Complying with applicable laws, regulations, and legal processes, and responding to lawful requests from governmental authorities.
- Business Operations. Analyzing Portal usage and Program participation to improve our products, services, and operations.
3. How We Share Your Information
We do not sell your personal information. We share information in the following circumstances:
3.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Payment processors — to process transactions
- Shipping carriers — to deliver orders
- Cloud hosting and infrastructure providers — to host and operate the Portal
- Email and communication platforms — to send operational communications
- Credential verification services — to verify professional licenses and certifications
- Analytics providers — to analyze Portal usage
Service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.
3.2 Affiliates
We may share information with our parent company, subsidiaries, and affiliated entities (including Rubus Holdings, LLC and Brighten Wellness, LLC) for the purposes described in this Privacy Policy.
3.3 Legal and Safety
We may disclose information when we believe it is necessary to:
- Comply with applicable law, regulation, or legal process
- Respond to lawful requests from governmental authorities
- Enforce our agreements, including the Practitioner Wholesale Agreement
- Protect our rights, property, or safety, or that of our users or the public
- Report adverse events or respond to product safety concerns as required by law
3.4 Business Transfers
If we are involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change via the Portal or email.
4. Payment Information
Payment information (credit card numbers, bank account details) is collected and processed by our third-party payment processor. We do not store full payment card numbers on our servers. Our payment processor is PCI DSS compliant. We may retain the last four digits of your payment card number and the card type for order identification and customer service purposes.
5. Cookies and Tracking Technologies
The Portal uses cookies and similar technologies to:
- Essential cookies — maintain your login session, remember your shopping cart, and enable core Portal functionality. These are necessary for the Portal to function and cannot be disabled.
- Analytics cookies — understand how practitioners use the Portal so we can improve functionality and user experience.
We do not use advertising or behavioral tracking cookies on the Portal. We do not serve targeted advertising on the Portal.
You can configure your browser to refuse cookies, but doing so may prevent you from accessing or using certain features of the Portal.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide services, plus the following periods after account closure or termination:
| Information Type | Retention Period After Termination |
|---|---|
| Account and application records | 3 years |
| Order and transaction records | 7 years (tax and accounting compliance) |
| Credential and licensing records | 3 years |
| Adverse event and safety reports | 10 years (regulatory compliance) |
| Audit and compliance records | 2 years (per Wholesale Agreement) |
| Payment records | Per payment processor’s retention policy |
| Communications | 3 years |
We may retain information longer if required by law, regulation, or legal proceeding, or as reasonably necessary to enforce our agreements and protect our legal rights.
7. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect your information, including encryption of data in transit (TLS/SSL), access controls, and secure hosting infrastructure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Notify us immediately if you believe your account has been compromised.
8. Your Rights and Choices
8.1 Account Information
You may update your account information through the Portal or by contacting us. Certain information (such as credential verification records) may be retained as required for compliance purposes even after update or deletion of your account.
8.2 Communications
You may not opt out of operational communications necessary for the Program (order confirmations, shipping notifications, policy updates, recall notices, and safety communications). You may opt out of non-essential promotional communications by following the unsubscribe instructions in such communications or by contacting us.
8.3 State Privacy Rights
California Residents. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information (subject to exceptions), and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us using the information in Section 11.
Other States. Residents of states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, and others) may have similar rights. To exercise your rights, contact us using the information in Section 11.
We will respond to verified requests within the timeframes required by applicable law.
9. Children’s Privacy
The Portal is a business-to-business platform intended for use by licensed professionals and business entities. It is not directed to individuals under the age of 18. We do not knowingly collect information from individuals under 18.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Portal with a revised “Last Updated” date, and for material changes, by email notice. Your continued use of the Portal after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a privacy concern, contact us at:
Brighten Essentials, LLC
Email: [email protected]
Phone: (877) 899-4280
Address: 2800 N 6th St Unit 1 PMB 953, Saint Augustine, FL 32084